Which is the best kind of online marketing for small businesses? Blogs? E-mail marketing? Social media?
The answer is as proverbial as the question. It depends. All three have their place and each is very effective when accompanied by the other two. That’s why we typically recommend a mixed bag of tricks.
Blog Marketing – Blogging is good for SEO, branding, and social media injection. If you use your blog effectively, you’ll gain search engine traffic, drive new traffic to your important landing pages, and develop a conversation around your brand.
E-mail Marketing – E-mail marketing is the perfect tool for keeping your audience in the loop. It can drive steady traffic to your landing pages and prepare your audience for closing the sale. Dollar for dollar, it’s the most effective marketing for most businesses.
Social Media Marketing – With social media, you can drive traffic to your website, build relationships, grow your brand, and keep your audience engaged.
Rarely is it a question of either/or. For most businesses, a combination of the above tactics is best. You can make your blog, e-mail blasts, and social media work together for the good of your business and your customers. Build your strategy around your business goals, then take action through the various tactics at your disposal.