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Do you have your contact information clearly visible on your small business’s website? If not, why not?

I’d say this is one of the most important pieces of information to include on any website, especially if your business is a local small business that serves a geographically-based targeted audience. Your contact information is essential.

The days are long gone when the average person pulled out a Yellow Pages and thumbed through it to find a local business to customize. Today, more than half of the people in any given geographical market will go online and conduct a search for a business and they’ll most likely use Google. Ninety percent of them will use either Google or Bing. Therefore, your contact information is essential.

There are places other than your own website where it might be prudent to include your contact information. For a local business, you should claim your Google Places and Bing Local listings. A listing at several of various local business directories like Yelp and SuperPages might also be in order. But your website is the most important place for your local contact information. It is there where people are likely to engage with you and to seek out your services. If your website is optimized for the right keywords and geographical audience, then contact information will be even more essential.

People search for phone numbers online. All they have to do is type in your business name. If you have a website, what do you think they will find? If they are looking for your phone number, address, or e-mail contact information and it isn’t on your website, they will go to your competitor. It’s really that simple.

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