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If you are a local business trying to convert local traffic, the necessary first step is to attract targeted local traffic. But how do you do that?

It’s not a question of medium. Whether you are using pay per click advertising, video marketing, or a blog, the concepts are the same. SEO and social media can be used to reach an audience that is targeted for your particular services. In other words, who needs or wants what you have?

This can often be a challenge for local businesses because you think that writing content about your local area will attract people who live in your area. Maybe. Maybe not.

Let’s say that you operate a restaurant in New Orleans. Not everyone in New Orleans is interested in eating out every day. Even if your restaurant is an Italian restaurant, not everyone in New Orleans likes Italian food. But, if someone is looking for an Italian restaurant in New Orleans, you definitely want them to find yours.

So what’s the point?

If you think that targeting “New Orleans” in every blog post is more important than discussing food-related information, you might be confused. People looking for an Italian restaurant are not likely interested in the Greek festival taking place in your neighborhood. They might be interested in a kids carnival if it is going to be in your parking lot. I hope you see the difference.

The key take away here is to be judicious and thoughtful in how you approach your local content. If it’s relevant to your business, post it. If it will attract people who might be in the market for your services, post it. If not, then don’t mess with it.

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