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This is an interesting experiment. Twitter marketing at its finest.

Actually, it’s book marketing using Twitter as the medium and the main character in a work of fiction as the medium. I’ll leave it to you to decide whether or not this is effective book marketing and whether or not this is the future of book marketing. Let’s see what we can learn from it for business purposes.

Do characters work? On the whole, I’d say no. But I can see a scenario where they might.

Let’s say your business has a mascot. It’s a well known mascot. Your target audience knows who it is. For instance, the Dallas Cowboys has a mascot named Rowdy.

Suppose Rowdy had his own Twitter account.

Wait a minute. He does have his own Twitter account. And his own Facebook page too.

Rowdy has his own character’s voice, even on Twitter. Which is cool.

So if your business has a mascot, you could create a Twitter account for your mascot and use it as a platform to give your mascot a character’s voice. Instead of using it as a marketing tool where all you do is post links to your products (which would be boring), you could use it as an entertainment platform. Let your customers interact with your mascot through Twitter as if he was a real person. Give your audience entertainment value and you’ll see the rewards in a tangible way. That’s online marketing in the 21st century.

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