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Cyber Monday has been billed as the biggest shopping day of the season. But one pundit isn’t buying it.

Nevermind the myth-busting tone on that last one, does it really matter whether online merchants have “sold” consumers on the idea of shopping online on this particular day or if it truly indeed is the preferred day for shoppers? The fact is, last year, Cyber Monday was a record-setting day for online sales. And it looks like today could top that.

One reason could be that consumers are getting more comfortable shopping online. So what are you going to do about it?

If you are a brick-and-mortar retailer, then I’d say you need to start thinking about your own website, your own online store. Online sales will only go up from here. I don’t think we’ve even begun to see the scale of where online consumers will go. But if you aren’t online, then you can’t take part in the party. So get your website design plans underway.

It may be too late for this year, but there’s always next year. And the year after that. And then the year after that. Your plan now should be to grow along with the Internet. Don’t wait until you’re left on the outside looking in.

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