If you thought that Google would publish Authorship rich snippets forever, then you are probably disappointed by this bit of news. I hope you don’t think Google promised you a nice big Authorship hug for the rest of your life.
The truth is, Authorship rich snippets were as easily gamed as links and other SEO fauna. Maybe that’s why they’re reducing the use of them.
I think Hummingbird changed a lot for webmasters. Instead of focusing on improving your author profile or increasing your search engine rankings through link building, maybe it’s time for webmasters to focus on publishing quality content that actually helps end users. It’s time to get back to marketing basics.
Yesterday’s post on building domain authority is the key to survival in the current search landscape. But it’s not the only thing that is important.
Online marketing is becoming more complex. The companies that succeed will be the companies that think about the needs of their customers and target audience and then focus on meeting those needs. If you’re still focused on feeding the bots, then you’ll likely end up at the bottom of the search results at some point. Google is getting more sophisticated in ferreting out low quality content.
This should be good news for anyone interested in high quality content.