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Anyone who has owned a website for a couple of years or more knows that you have dips in traffic. There are highs and lows, peaks and valleys, and ups and downs. That’s really the nature of life. So did you experience a high or a low this Memorial Day weekend?

Depending on your niche you may have experienced a dip in traffic. If so, don’t sweat it. That happens. Many niches see dips over long weekends and holidays. Memorial Day is a day when a lot of people take a break from the Internet to do other things – like enjoy a barbecue cook out with their favorite neighbors and a case of beer, or to attend Memorial Day events that honor fallen veterans. Maybe both.

Traffic spikes happen and traffic dips happen. Your job as webmaster of your company’s website is to figure out a way to keep your current visitors coming back and to attract new website visitors over time. Don’t get wrapped around single events. It’s a marathon, not a sprint.

So how do you do that? In a word, there are a number of ways that you can keep steady traffic flowing to your website. Here are a few ideas:

  • Blog daily
  • Stay active on social networks where your audience hangs out
  • Do some article marketing or guest blogging
  • Join a few forums
  • Comment on some popular blogs within your niche

>Website traffic is an up-and-down game. Always has been and always will be. Don’t sweat the small stuff.

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