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An article at Marketing Pilgrim says that small business owners worry about obtaining new customers. In fact, they lay awake at night thinking about it.

Is that you? Do you lay awake at night worrying about where your next customer is coming from? Don’t. It could come from any number of sources – if you take action.

Prospecting for new clients takes time. And it is costly. More costly, in fact, than retaining the customers you already have. But if you don’t do it, what will happen? Many small businesses find out what happens when they are no longer providing a service after two to five years.

You can’t let worry freeze you. Running a small business is about taking action to attract new customers and keep the ones you have happy. Here are a few tactics that other small business owners have used to do just that:

  • >Built a website
  • Employed search engine optimization on their website
  • Drove traffic with pay per click advertising
  • Produced online videos
  • Engaged in e-mail marketing
  • Spent time on social media

All of these tactics are effective if employed correctly. They’re not the only tactics that work, but they do work. They are much more effective than worrying. So stop worrying and start taking action.

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