Sometimes, with all the emphasis on various social media interactions, that old email idea seems somewhat stale. But there is a lot to be said for strategic email marketing:
- it’s targeted to the people who ask to be on your list
- it’s private so they are not afraid to respond to your surveys
- it’s easier to customize so the relationship is cultivated
- it’s measurable because they can unsubscribe
An email marketing service provider or autoresponder can be a good tool for businesses looking to be efficient and effective with their email strategies. It’s important to think through what you want to accomplish and how your email campaigns fit in with the rest of your internet marketing plans.
When you use email wisely, there is a personalized aspect to your communication that can’t be replicated on any other media. Even tweets and chats lack the ability of an email to have targeted links or promotions, customized coupons, and the potential for content.
But unwise email marketing campaigns are why email has a bad name. Nobody wants bloated junk mail. People get mad when subject lines promise and don’t deliver. It irritates folks when all there is in the body is another version of your ad. If you aren’t going to be sending out email that is worth reading in your customer’s opinion, then you are probably better off not sending out email until you figure out how to do it right.
Email marketing is part of a complete internet marketing strategy. For more insight on how that all fits together, visit reciprocalconsulting.com/internet-marketing-services.php#6