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Webmaster Academy is a school run by Google designed to help new webmasters learn how to build an effective website and get it indexed in the world’s largest search engine. It’s a useful course, but I wouldn’t expect to learn everything there is to know about building a website if I were you.

The three newest modules in the academy are:

  • How to make a great site that is valuable to your audience
  • How Google sees your website
  • How to communicate with Google about your website

All of this is useful information to new webmasters, but there is more to building a website than making it look pretty and getting it indexed in the search engines (although, both of those are good places to start).

You also need to concern yourself with accuracy of content, navigational issues, whether or not your site is accessible to mobile phones, and the importance of keeping it updated. That’s just to name a few of the important details webmasters should concern themselves with on every new website.

It’s a lot harder to build an effective website than it used to be. There is a lot more to think about. I wouldn’t trust it to an amateur.

To learn more about how to build an effective website, visit http://www.reciprocalconsulting.com/web-design.php.

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