It’s the mid-year mark, and this is a good time to look at the goals you have set for your business and evaluate how far you have come in meeting those goals. Liane Dietrich of Marketing Land walks us through some of the basics in “Time For A Check-Up: Marketing Strategies For A Successful Second Half.”
Six Things To Check
The Marketing Land article suggests an evaluation of these areas:
- Marketing goals
- Attribution models
- Performance marketing programs
- Joint marketing opportunities
- Analytics data
- Improve your bottom line
Each one of these aspects of your business should have had some goals set in place for the business year and could be evaluated accordingly. But this is not the only place your business check-up should be looking at.
Other Areas To Consider
Everything your marketing department does should be integrated into the entire enterprise so that the real organization reflects who you say you are. If your ad campaigns are eco-minded, for instance, it is wise to be able to show how your daily operations are also eco-minded.
Having set goals for recycling and being able to show improvement gives things to talk about in social media if you are a company that prides itself on being “green.” A tweet or post about a 25% increase in recycling goals or developing a recycling program for the community adds authority to your brand.
These types of goals vary according to the organization, but they are definitely things to evaluate periodically. With the ability for the average smartphone user to look you up online in depth, it’s pretty important that your practices and your marketing line up because discrepancies are easy to find. Being able to use data from regular progress evaluations might come in handy.
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