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Google Trends is a fun way to find new opportunities for keywords and subjects to blog or write about. If you’re not using it in your research, you might want to give it a go. According to Google, they’re beginning to improve the tool with a beta.

In other words, they’re incorporating some changes to deal with ambiguity in searches and search comparisons.

For instance, to use their own example, if you want to compare search trends for Rice University and Harvard University, then you need to narrow your search to beyond “rice.” Otherwise, you might get skewed results as Google will include trends for the tiny white food that some people say isn’t real food. That’s not what you want.

There are countless other examples where this kind of ambiguity can play out. Searching for celebrities or place names could pose a problem as previously Google Trends wouldn’t include misspellings. Now, it does.

Also, alternative search terms may be included in your findings when you use the search tool. That would be a useful feature too – if you could exclude the alternate search terms at will.

I think we should all spend about half an hour playing around with Google Trends this afternoon. Then, you can get back to work and produce more of your fantastic content based on your findings.

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