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If you haven’t figured it out yet, the order of the day for SEO is diversity. Dr. Pete spells it out real well at SEOmoz.

He says:

  • Diversify your anchor text
  • Diversify your links
  • Diversify your traffic sources
  • Diversity your marketing
  • Diversity your POV

But you should have been doing these things all along.

Why Should You Diversify?

Let’s take a look at the benefits of this sage advice.

Anchor text – If you’re still trying to make all of your links use the same few exact phrase keywords, then you are stuck in the Dark Ages of SEO. Google has been rewarding diversity in anchor text for a long time. That’s doesn’t mean that you should avoid exact match phrases. It does mean that you should link intelligently within your content. Don’t try to make it look natural. Just link intelligently. Then your anchor text will be natural.

Your links – Don’t just use one link building tactic. Try to garner your links from as many different types of sources as possible.

Traffic sources – Google is not the only source of traffic. Many websites still get 80% of their traffic from Google, but there are other sites that can deliver great traffic. Play around on Facebook, YouTube, Pinterest, LinkedIn, Twitter, and anywhere else your target market hangs out.

Marketing – Quit trying to trick people and just talk about the benefits and features of what you have to offer. If you have a good product or service, the best marketing is proving it.

Point of view – OK, this one is tricky. In a word, branch out. Look at things with fresh eyes. Ask people for feedback. You might be missing the obvious.

2013 will be the year of diversity. Take your online marketing to a new level.

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