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The rock band Red Hot Chili Peppers had a popular song a while back titled “Give It Away.” The popular lyrical refrain went like this:

Give it away
Give it away
Give it away, now

If you’ve heard the song, then you know the melody.

The philosophy behind the lyrics was one of altruism. If you have something of value, give it away. Your efforts will come back to reward you. It’s a timeless principle that is at the heart of more than one religion. And it’s also an important principle for Internet marketers.

“Free” has become a sort of currency online. Many Internet marketers have gone on to great success giving away their precious gems for free. And you can do it too.

When you decide to use the power of “free” to your advantage, take something you’ve produced – something of value – and give it away for free. Ask for nothing in return. Except one thing. An e-mail address.

This works wonders and leads to great things. The thing you give away for free has to be truly valuable – at least in the eyes of the recipient. When your freebie has value, the recipient will be more than happy to share their contact information. You can then use that for marketing purposes well into the future. Try it, you’ll see the reward I’m sure.

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