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Yesterday was Earth Day. I’m sure you heard all about it. So what did you do to show your green side?

You don’t have to go far to be green. Eco-friendly marketing is one of the most important ways a business can prove its commitment to the environment. And anything you do online is eco-friendly.

Got a website? You can say you’re involved in eco-friendly marketing. How about a blog? Call yourself the “Green Marketer.” Using pay-per-click advertising? That’s environmentally friendly too.

All you have to do to prove yourself eco-friendly in today’s terms is to stop using paper. Instead of printing out all those brochures, create a website. Instead of passing out your business cards at a networking function, take up social media marketing. Instead of buying that full page ad in a magazine, market yourself through PPC advertising. All of these are green marketing trends.

From search engine optimization to video marketing, online marketing is about as green as you can get. It shows that you care about the environment, but it also shows that you are willing to be a citizen of the 21st century.

Companies on the go today seek and find the best ways to market their business that don’t destroy the environment.

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