Rumors have been flying that Google was about to introduce a new tablet to compete with the Kindle Fire. Well, I’ll kill the rumors right now. It’s happened.
But what does this mean for content creators?
For starters, if you write e-books, then there’s one more readership market for you. I expect the Google Nexus 7 to grow into one of the top 3 tablets on the market – right next to the Kindle Fire and Apple’s iPad. The price is right in line with the Kindle Fire at $199, which means that the Nexus 7 is competing directly against Amazon’s tablet and less so against Apple’s.
But a tablet is more than just an e-reader. You can also watch videos, listen to music, and play games on it. And with Google Play providing the content, consumers have access to everything their counterpart consumers with competitors have.
So Is This A Marketing Opportunity For You?
I see every new technology and device as a marketing opportunity. You should too.
I think it will prove to be a great opportunity for video marketers. Videos are some of the most enjoyed content on tablets and since Google owns YouTube you’ll no doubt see a lot of that on the Nexus 7. In fact, the Nexus 7 comes equipped with all of your favorite apps including YouTube, Chrome, Google+, and Gmail.