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Google is no stranger to search tools. While we’ve been talking about Yahoo! lately, Google rolled out another search tool called Google Trends Top Charts.

Top Charts is a sort of monthly Zeitgeist. You can search the latest search trends by month and by region.

For instance, the top actor searched for in the United States in April 2013 was Selena Gomez. The top athlete for the same period in the U.S. was Michael Jordan. The top author was William Shakespeare.

If you change the month and year, you’ll see the top searches that month in the U.S. were for Ryan Dunn, LeBron James, and William Shakespeare, respectively.

Let’s go back to December 2004. The top searches in the three aforementioned categories were Lindsey Lohan, Michael Jordan, and, again, William Shakespeare. That Shakespeare guy is one popular fellow!

The list of categories on Top Charts is pretty long. Currently, you can search in the following categories: Actors, Animals, Athletes, Authors, Baseball Players, Baseball Teams, Basketball Players, Basketball Teams, Books, Business People, Car Companies, Cars, Chemical Elements, Cities, Cocktails, Colleges & Universities, Countries & Regions, DJs, Dog Breeds, Drinks, Energy Companies, Financial Brands, Financial Companies, Foods, Games, Government Bodies, Kids’ TV, Medications, Movies, Musical Artists, People, Politicians, Quick Service Restaurants, Reality Shows, Retail Companies, Scientists, Soccer Players, Soccer Teams, Software Technologies, Songs, Space Objects, Sports Cars, Sports Teams, TV Shows, Teen Pop Artists, US Governors, and Whiskeys.

Top Charts goes all the way back to January 2004. Currently, you can only search in the U.S., but other countries are on the way.

If you are running a business in any of these niches, or related niches, then Top Charts is a great search tool. You can use it to write relevant blog topics on current events or run your other promotions.

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