During a recession or a slow economy one of the biggest mistakes that businesses make is to cut down on the amount of spending they do on marketing and advertising. This is a mistake because most of your competition is doing the same thing, but customers still spend money in a recession. They just spend less on the essential services. Chances are, they will spend money with your business if they know it is there.
Internet marketing is usually one of the first expenses cut because so few businesses really understand it. They’ll continue spending money on Yellow Page and newspaper ads, which are not trackable and cost more in the long run, even though Internet marketing can bring in more lucrative results.
Instead of cutting your spending on Internet marketing, try finding new ways to get more for the amount of money you are spending. For instance, if you are spending $500 per month Internet marketing services like pay-per-click and article marketing, try diverting that money into other services like blogging and Twitter instead. Test your results and track every move, but keep your message in front of eyes that want to see an opportunity to do business.