Integrated marketing is a simple concept that is a challenge to implement, but it is one of the most important aspects of marketing a business of any size. Your first step is to develop your company’s mission statement and unique selling proposition (USP). From that, you develop your marketing plan.
It’s important, when establishing your overall marketing plan, to think about how each piece relates to the others.
For instance, you might have a great video marketing strategy, but how does that strategy work with your social media and e-mail marketing strategies? By making each piece work together toward a common goal, you can truly integrate your marketing so that you get more mileage out of every event.
There is no limit to how many different types of marketing you can incorporate into your integrated plan. If you can do it and you want to, you can integrate it. But you have to have someone available to manage the roll out.
There’s no sense running a paid advertising campaign, for instance, if you don’t have a qualified person available to manage your PPC accounts.
So assess your company for strengths, skills, and personnel assets, and take a look at your marketing budget. Is it feasible to do what you want to do? If not, where are the holes? Is there a way to fill them using outside resources? Take a full assessment before you begin your marketing plan and figure out how to integrate each piece before you develop it.