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Is it just me or have you noticed that blog posts seem to be getting longer and longer? And they almost always feature a half a dozen images or so, plus a couple of videos, and maybe a cartoon or two. Undoubtedly, this is to keep your interest so you don’t go roaming on someone else’s blog. It’s a constant competition for attention.

One idea suggests that longer blog posts are better for SEO. Maybe they are, maybe they aren’t. But if your only reason for writing long posts is to improve your SEO, then you should stop now. It likely won’t happen.

Even if it does, how many readers are going to stick around day after day while you bore them with 10,000-word blog tomes? Not many. I can assure you.

The most important thing in blogging is that you capture and keep your readers’ attention. With ever shortening attention spans, that’s getting to be a greater challenge. But you already know your audience. Meeting them where their attention is seems like a good idea. After all, if you don’t grab their attention, someone else will.

Blogging is a personal communication tool that you can use professionally. It doesn’t require any special tricks. It requires a voice, a POV. If you connect with your readers, your chances of them telling their friends and bringing you more traffic is better than you ever ranking No. 1 for a great keyword. That’s the most important thing you should know about blogging.

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