Interestingly, a new study about marketers and quality content has Marketing Pilgrim concluding that most marketers believe it is important but aren’t willing to pay for it. Sadly, we get many queries from potential clients who want quality content for a low price. The challenge for online marketing companies like ours is to maximize the quality of the content we produce with a price low enough that consumers want to pay for it.
That old adage “You get what you pay for” rings true for content. If you want quality, you have to be willing to pay for it.
But how much is the right amount for high quality content?
The graph showing what people pay for a 1,000-word article is quite telling. Besides “never outsourcing,” the amount with the highest percentage (at 17%) is between $16 and $25. The next highest (at 14%) was under $15. In contrast, only 3% of marketers earning $10,000 or more pay less than $15. The highest amount was the $26 to $50 category.
So what’s the lesson? If you want to increase your revenues, pay more for content. Choose a high quality content writer rather than a low quality writer. If you chintz, you’ll get low quality content. That definitely affects revenues.
Once again, you get what you pay for.