According to one projection, there will be 133.5 million tablet users by 2015. There are 69.6 million now.
Just in case you haven’t figured that out, that’s more than 100% growth in three years. That sounds like a market, doesn’t it?
So how can you tap into the tablet market and get your products and services in front of them? Well, let’s take a look at some of the things you can do with a tablet:
- Browse the Web
- Watch videos
- Read e-books
- Listen to podcasts
- Download apps
Pretty much anything you can do with a PC you can also do with a tablet. But the difference is that tablet owners can do it from anywhere in the world. Kind of like cell phone users. A tablet is like a handheld computer.
So what marketing methods can you use to reach tablet owners? Let’s take a look:
- Article marketing
- Blogs and website design
- Social media
Again, pretty much any way that you can market to a person on a PC or a laptop computer can also be used to market to tablet owners.
That might sound like “no change” to you, but not really. Keep in mind that most people who log on to these devices today do so from the comfort of their homes. They are PC users. When they leave the house they are off line. Their tablet keeps them connected even while they are away. They’ll still be able to check their e-mail, their Facebook, their Twitter, and search using Google.
So, your market is expanding. Go after it.