Sales & Support 1-888-220-7361

Companies who have been spending money on marketing and advertising off line for years are often reticent to join the online marketing party, especially if their off line marketing is continuing to be effective. That’s understandable. But Reciprocal Consulting has been watching the Internet marketing space for several years now and we’re seeing some interesting trends.

First, more and more companies are moving some of their marketing budgets to online marketing tactics and strategies. Those companies that are already using online marketing channels are beginning to spend more on those channels. There is a reason for these trends. Online marketing works.

However, there are quite a few online marketing channels that may or may not work for your business. It’s important to focus on the tactics and strategies that have the greatest potential.

When you plan your Internet marketing strategy, focus first on the least expensive tactics that historically have the greatest return on investment. Obviously, if you don’t have a website, then you’ll need to focus on website design before anything else. But then what?

Your next step should be to improve your website’s search engine optimization. A well optimized website can give your business a boost that lasts for years.

Pay per click marketing is another online marketing channel that delivers results. It might cost more in the short term than other marketing tactics, but you’ll often see more immediate results, which can be very encouraging if you are new to Internet marketing.

The idea is not to make a big bold leap from off line marketing to online marketing, but to gradually shift your marketing dollars from staid old ineffective strategies off line to better, more effective strategies online. By integrating your online marketing efforts with your successful off line marketing efforts, your overall marketing strategy should be stronger and more effective.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>