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A client says to me, “I should be getting more traffic than I’m getting from this SEO business.” My response is, “Of course you should be getting more traffic. You should be doing more things.”

Sometimes, expectations exceed reality because we’re not willing to do the work necessary to make reality reach our expectations. If you aren’t getting enough results from your efforts, maybe you should do more. Or maybe you should see what else you can do to achieve the results you are expecting.

Online marketers should never just rely on one method of marketing. If all you are doing is writing blog posts and hoping SEO will deliver more traffic to your website, then you aren’t doing enough. You should be promoting through social media.

Or you could be using pay per click advertising models, or perhaps doing some video marketing.

If you’re blogging 15 days a month, start blogging 30 days a month and see what happens. Open up a Twitter account and promote your blog through Twitter. Do some Facebook marketing. Or head off to LinkedIn and join a few communities. Join a forum or two. Engage in some conversation in the forums. Write a few articles even.

Marketing is about talking to people. It’s not about sitting around waiting for results. Birds who do that don’t get any worms.

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