Sales & Support 1-888-220-7361

It seems that some business owners see the value in e-mail marketing. Are you one of them?

This sentence really jumped out at me:

Small businesses realize that any customer interaction has the potential to develop into a more consistent, ongoing relationship.

Just like any marketing endeavor, you want to engage in e-mail marketing because it is effective relationship building. If you conduct an e-mail marketing campaign because you think it will lead to more business or you want to keep your customers on a string, then you are doing it wrong. You won’t produce e-mails worth reading. Instead, send out e-mails that help you build solid relationships with your customers.

If you do it that way, you’ll keep your customers and prospects in the loop. They’ll want to visit your website again and take advantage of your offers.

On the other hand, if all you do is send out offer after offer after offer and you never take the time to build relationships with your readers, then you’ll likely start seeing a lot of unsubscribe notices. Or you may experience a low open rate on your e-mails. Neither of those is going to move you closer to your goals.

E-mail marketing is effective if you do it right. It’s not effective if you don’t. For the record, it is one of the most effective marketing channels online. Just be sure to do it with a purpose.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>