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Most businesses approach an online marketing company with a general question like, “what kind of marketing should I do online and what does it cost?”

If an online marketing company answers that question directly, they’re probably not the company you want to go with. The sad fact of the matter is you can’t really define your online marketing strategy unless you define your budget first. Why is that?

Online marketing has blossomed into many different sub-niches. You can use videos online, pay-per-click marketing, social media, search engine optimization strategies, mobile marketing, and the list goes on. Each one of these online marketing channels requires a specialist to put together a strategy that has a remote chance of success. That’s because they’ve each developed into a unique discipline.

You can easily spend $1,000 on marketing your business online and barely touch the tip of the iceberg in terms of opportunities. So you have to narrow your scope to determine what are the best opportunities for your business.

How you spend $300 in PPC is very different in how you can spend the same amount of money on social media. If that’s your monthly budget, then you can’t do both very effectively.

By setting your online budget first, you automatically eliminate certain online marketing channels because you can only do so many videos for $500. That money might be better spent pursuing a channel that allows you to reach your target audience with many more touch points. For this reason, it’s best to meet with an online marketing consultant to help you narrow your opportunities to most cost effective for your business.

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