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Many people have a hard time grasping certain concepts, as they pertain to the Internet. It’s possible that someone who has been in print advertising for years will know absolutely nothing about Internet Marketing, but a lot of people have an easier time understanding something if it is compared to something with which they are familiar. I’ve always liked analogies, because they are a simple way to associate something you get, with something you otherwise wouldn’t get.

Let’s say the Internet is a network of people, which is it. That network is comprised of bodies, all with their own purposes, intentions, desires, needs, etc. Just as a social network of aquaintences relates to eachother in the real world, by means of communication (be those means telephones, letters, newsletters, newspapers, or face to face), the online social network communicates very similarly, only through chat, emails, blogs, articles, and video.

When talking about Search Engine Optimization, the status of your site is like your own personal status, among your group of aquaintences. What it all comes down to is who you know, who knows you, how important you are to the community, and whether or not you are a reliable, trustworthy friend. These things can all contribute to your personal social status. Likewise, the status of your website is based on numerous factors having to do with the ultimate importance of your site.

Pay Per Click Management is comparable to your shopping habits, as well as your interests and hobbies. Those things which you choose to spend money on are representative of your character, of who you are. Likewise, with the keywords you bid on for your business, their relavance to your site and its purposes will better reflect you as being trustworthy, reliable, and significant in the community.

Consider your reputation. They say that out of every ten people, nine will be more likely to share a negative opinion about you or your business than a good one. This can apply to Reputation Management, which works to populate search results with more of those honest, good opinions. Likewise, in the real world, many people and businesses will go out of their way to satisfy customers or their friend, not just for their own sake, but to re-instate their good purpose.

While these strategies for Internet Marketing success can be compared to how we live our lives apart from the Internet, it is near impossible to imagine a world without the World Wide Web, and therefore it is becoming ever more crucial to the success of a business to utilize the Internet for their marketing efforts.

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