When you survey the landscape of Internet marketing history you’ll see that certain developments over time have really changed how people conducted Internet marketing. The Open Directory Project, Yahoo! offering display advertising, Overture, the advent of Google, pay-per-click marketing, the creation of the landing page, MySpace, Facebook, and Twitter. These are just the big ones.
It’s enough that tools like Twitter and Facebook exist. But when they get so important that search engine monoliths like Google partner with them then you know they’ve really arrived. Google today announced that real-time search is here. That’s big news. But I think it’s only going to get better.
This could very well change the way Internet marketing is done. Marketers will likely start focusing on hitting the top search results spots in real-time. That means an increase in spam. But it also means an increase in real opportunities.
I’m really looking forward to the next couple of years of search and Internet marketing. These are exciting times. They’re about to get more exciting.
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