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Does your Internet marketing firm communicate what they are doing with your website or is all you get a bunch of silence? In other words, are they explaining what they are doing and why they are doing it?

The attitude among many Internet marketing companies is that clients don’t understand and don’t care about the nuts and bolts. But we believe it’s your website and you should know what’s happening with it. There should be no secrets between your marketing firm and your company. None.

When there is silence from your Internet marketing company, that’s a recipe for blackhat SEO to creep in. Blackhat SEO is search engine optimization strategies that are not approved by the search engines. You can scan the news headlines and see some high profile companies who have been stilted by their Internet marketing companies because those companies used blackhat techniques that got their clients in trouble. You don’t want to become another statistic.

Ask your Internet marketing company what tactics they use before you hire them. Get them to show you a step-by-step plan for your website before they go to work. And don’t approve anything that you aren’t 100% legitimate. Otherwise, you could see your Internet marketing strategy in jeopardy.

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