A long time ago – before Hummingbird, before Penguin, and even before Panda – bloggers would go out to other blogs and make comments hoping to gather a few back links that would drive their websites higher up the search engine rankings. It worked until Google caught onto the game and stopped counting blog comments for linking purposes. So does that mean blog comments no longer hold value?
Website owners and Internet marketers are learning that not everything has to have SEO value in order to have value for their businesses. It’s a good lesson to learn.
There are many things, in fact, that have business or marketing value that don’t necessarily have SEO value. Serious online marketers need to take note of these, which include:
- E-mail marketing
- Mobile marketing
- Blog and forum commenting
- PPC advertising
- Offline networking
Just to name a few.
Going forward, the primary goal for online marketers needs to be marketing and branding. That’s not to say you shouldn’t consider SEO factors. You should. But the way SEO is going to be conducted in the future is quite a bit different than how it was done in the past.
Do you have a plan for your future online business? Does it include SEO? Does it include things other than SEO? It should.