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If you’ve been online long and tried your hand at Internet marketing then you’ve probably met with some often spoken truths or half-truths. You’ve probably heard a lot about black hat and white hat techniques. You’ve likely heard about SEO, social media, and a lot of people talking about the right way and the wrong way to go about it all. Let me just say that most of this is misinformation. Much of it, too, is deliberate misinformation.

Why would anyone deliberately misinform concerning Internet marketing strategies? Well, if they are a full-time internet marketer working in more than one niche, they probably don’t want more competition. They’re trying to keep it low profile.

The first thing you need to know about Internet marketing is that there is no one way to accomplish a goal. There are as many ways to be successful at Internet marketing as there are Internet marketers. That’s not to say that there aren’t strategies that are more effective than others. It is to say that you may not necessarily benefit from all the methods the gurus teach. And you shouldn’t necessarily try.

The key to successful Internet marketing is testing. You have to try different things and see what works for you – within the realm of best practices, of course.

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