A zero sum game is defined as a game where the loss of one player is equal to the gain of another. The two offset each other and therefore the “sum” is zero. So, is that how you’d describe Internet marketing?
In a word, no. The beauty of Internet marketing is that everyone can win. That is, everyone has an equal chance at winning. That doesn’t mean that everyone will succeed.
Success online, however, is determined by a number of factors. When it comes to Internet marketing, there are some things have proven to work for some and other things that have proven to work for others. Then there are some strategies that just work. The goal of any Internet marketer is to find the combination of marketing strategies that work for his particular business. That requires two things.
First, you have to be willing to test some things. Experimentation. And that involves risk. If you are not willing to try a few things and fail then chances are you won’t have much success.
The second thing that is necessary for a successful Internet marketing plan is – yes, the plan. It helps to know, going in, just what you intend to do. You may change it, but you don’t ever want to be caught “winging it”. That’s a sure way to lose your shirt. Set a course and chart the course, allowing yourself some leeway for honest mistakes and testing. You can succeed, but know that you don’t have to make someone else a loser just so you can win at Internet marketing.