If you are a small business operating locally and beginning to take an interest in Internet marketing then you probably have a ton of questions on your mind. You’ve likely done some off line marketing and have probably achieved mixed results. If you’ve done any newspaper advertising recently then you have probably not done so well. What else is there?
We’re not so bold to say that Internet marketing is all you need. You should probably do some off line advertising, but you have to be picky about where your money goes. Internet marketing can generally deliver better results on fewer expenses than print advertising or other off line alternatives.
Still, it’s best if you augment your Internet marketing efforts with a few off line or print ads, carefully selected, of course. Make your website the hub of all of your marketing communications and branch out from there.