Android … iPhone … iPad … we could go on. Mobile phones, text messages, Twitter. It seems the whole world is going mobile. Or is it?
Well, it might seem that way to some people. And the increase in mobile apps certainly does nothing to quell that impression. However, all things said and done, mobile marketing is not necessarily the Holy Grail many online marketers thought it would be. Sure, there are opportunities to reach new markets (and to stay in touch with old markets) through mobile marketing, but I still think the best opportunities for most marketers is online. Laptops, social networks, search engines, etc.
This isn’t a proclamation so much as an observation. Mobile marketing has its place and I do believe it can be used successfully. But for most small businesses – even local businesses – it could just be a channel that you’ll want to monitor but not sink too many dollars into.
The bottom line, really, on any type of marketing is whether or not you have a reasonable expectation to reach the right market. If so, give it a try. If not then don’t bother. Only you know your business and your customers. What do you think?
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