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There are very few online marketing tools that I’d say every online marketer should use regularly, however, a blog is one of those. There are several reasons to use a blog to promote your business online and we’ve written about those before. Instead, today I’ll assume that you agree with me. Let’s talk about how you can make your blog a unique voice within your niche.

It doesn’t really matter what niche you serve. Being original is a necessity. If you’re just another voice saying the same things as everyone else, then why should anyone do business with you and not the competition?

Being unique isn’t so much about the content as it is about the brand. What sets your business apart from everyone else? Have you defined it? If not, then you should. That’s a necessary first step.

Only after defining your brand and what sets it apart from the competition can you truly begin to communicate that uniqueness in the marketplace. Find out what consumers want in a brand and deliver on that in the most original way possible. Use your blog as a marketing tool to promote your brand and position your company in the marketplace as the solution to the problem.

If you can do that, you’ll see your business grow.

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