It Might Be Easier To Market To Women Online Than Men

July 28, 2010

Is it easier marketing to women online? It might very well be if you put stock in some statistics provided by comScore in a recent WebProNews article.

Consider these:

  • 75.8% of all women visited social media sites in May 2010; 69.7% of men did during the same period.
  • Women represent 47.9% of unique visitors to social networking sites yet view 57% of all pages on those sites.
  • Women spend 56.6% of the time on social networking sites.
  • Women average 5.5 hours on social sites per month while men average just 3.9 hours.
  • Women worldwide spend more time on social sites than men and regionally in North America, Latin America, Europe and Asia.
  • Women spend 8% more time online than men.
  • Globally, women spend 20% more time on retail sites than men.

Considering these figures, it seems that targeting women with your online marketing efforts makes since. While marketing to men can also be a big payoff, if you sell products and services that appeal to women, your chances for success are greater.

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  3. Will Google Wave Make Reputation Management Easier?
  4. Google+ Makes Video Marketing Easier
  5. Who Created The Spam Market?

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