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Today is the biggest shopping day of the year. People are flocking to their favorite online stores to take advantage of today-only specials to purchase Christmas gifts for their loved ones. Will you be one of them? Better yet, will your online store be one of the merchants that Christmas shoppers visit today?

Cyber Monday is not just a one day event. If you haven’t thought about it yet, then you may be too late. But there are some last minute things you can do.

For starters, why not offer a last minute mark down? Just because you haven’t created any specials yet doesn’t mean that you can’t do it. How about offering a generic 10% off any item in your store, or a discount on a purchase of $50 or more? Or you could simply offer free shipping – today only.

These types of specials are easy to implement. All you have to do is update your website and send out an e-mail to your mailing list. Then promote the special through Facebook, Twitter, and your other social media accounts.

You might even drive traffic to your landing page through a well-targeted PPC campaign.

While last minute mark downs are not the most effective way to promote your Cyber Monday specials, they can get you some additional business or at least gain you a few customers down the road. People who shop on Cyber Monday may not buy today, but when they see an item they like and they can’t find it anywhere else for a better price, they’ll be back.

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