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If your idea of keyword research is that it is a one-time activity, then you should probably take a primer on keyword research. It may not be something you need to spend time on every day, but you should definitely revisit the issues periodically. How often is your call, but don’t wait a whole year.

Brainstorming for keywords is not necessarily as simple as using Google’s Keyword Planner either. A lot of the free tools are dead, but that doesn’t mean you can’t get creative.

Here are 5 ways you can brainstorm for new keywords to use in your online marketing:

  1. Suggested Search – Both Google and Bing will suggest search terms as you enter a keyword into the search box. Take advantage of this. Use your keywords and look at what the search engines suggest. You might be surprised at the gems you’ll find.
  2. Make a list – The old brainstorming method of writing it down still works. Write down every variation of your keyword phrases that you can. Use it as a jumping off point, not a definitive list.
  3. PPC campaigns – You’ll have to break down and use Google AdWords or Bing Ads for this, but look at your keyword groups and suggested opportunities in your PPC admin panel.
  4. Social media – What are people saying on your social networks? Are they talking about you or your competition? What words are they using?
  5. Customer reviews – I hope you’re reading them. You can often find out precisely what people think about your brand by reading their reviews. What keywords are they using to talk about your company and its products?

Keyword research is an ongoing activity. You should spend at least a few minutes each month doing keyword research.

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