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I’m going to assume for the purpose of this blog post that you already have a website, you’ve done the right keyword research for your online marketing plan, and you have already established a marketing plan and budget. You are ready to begin the implementation phase. How should you start your blog?

I’d recommend with starting an editorial calendar. Begin your calendar with the first day of next month. You want to give yourself a little lead time.

Plan to post two days a week the first month. Pick the days and put them on your calendar. For each blog post on the calendar, pick a keyword from your list and write a blog post for that day. Write the entire first month’s blog posts and then schedule them to post on the appropriate days. WordPress makes this easy.

During that first month, you want to monitor your analytics. How much traffic are you getting, where is it coming from, and how long are people staying on your site?

Also, each time one of your blog posts goes live, share it to social media.

During that first publishing month you’ll want to plan the next month’s posts. It’s a good idea to have your publishing schedule completed before the 15th of the previous month. This time, plan to post three days a week. Write your posts and pre-schedule them. Monitor analytics.

Before the halfway mark of the second publishing month, have your posts for the third month planned. This time, plan to post five days a week. If you are a service business open Monday through Friday, post on those days. If you are open on weekends, post on your five busiest days, or the days that make the most sense for your business.

This is your first three months of posting. Continue sharing your blog posts on social media and monitor your analytics.

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