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They say that loose lips sink ships; at least, they did back in WWII. Those words still ring true today, except the ships are businesses. It’s the loose lips that haven’t changed. Internet marketing covers a wide range of activities including search and social. It’s amazing how one loose word in the wrong place can come back to bite you down the track.

Badmouthing someone, either while engaged in a social media conversation, via a blog’s comments, or even privately through e-mail, never actually gets you anywhere, no matter how angry they have made you. Being able to control your emotions and respond courteously yet with authority with help you to maintain (if not build) your reputation while still allowing you to promote your product or service.

Humans are a fickle lot. We read a comment and we instantly take it personally. Often, it’s not true. If a comment is true, you need to be able to depersonalize it, and to put it into perspective. Why has that person made that comment? Rather than responding with angry outbursts yourself, remain professional.

Internet marketing is all about promoting your business, your products, and your brand. Reputation management is all about protecting your business, product, or brand. Between the two, there is no room at all for personal feelings, in particular, personal grudges. If someone bad mouths you, your business, product, or brand, take it as a potential marketing or reputation-building opportunity.

Loose lips will sink businesses. Leave your emotions at home and put on a professional face that is ready to handle everything that the online world is prepared to throw at you.

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