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The Wall Street Journal tells the tale of two businesses that are losing their shirts due to the recent Google algorithm change. The problem is they were a doing a lot of things “right.” That is, the way that online marketers have been doing them for years.

Yet, one of them admits that he did buy some links. That alone could have affected his business.

Article marketing, however, has been a mainstay of Internet marketing since the very first days of the Internet. Still, read a few of the articles in the popular article directories and you’ll see why Google saw the need for an algorithm change. A lot of the recent discounted links and content are low quality articles in these directories. And they’re promoting legitimate businesses.

If you are a small business owner, you have to be careful where you get your online marketing advice. There are still companies touting the old ways of doing things – the way they’ve always been done.

You can’t do things the way they’ve always been done. Not any more. Today, your online marketing has to be as unique as your website. Your content needs to be original, your links natural, and your publishing credits diverse. You should get your message in front of your audience, wherever your audience is, rather than relying on sites like EzineArticles and Squidoo.

I’m not saying you should abandon these websites, but here’s the bottom line:

If you’ve heard of link diversity, you should also try a little content diversity. It’s the new way of marketing online that businesses should have been doing all along.

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