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This is the time when most people reflect on the old year and begin to look to the new year and set themselves some goals for the coming year. New Year’s resolutions can often be a way to do a personal inventory (what did you do well last year, where did you fall short, and how can you pick up the slack in the year to come?).

While just about everyone establishes one or more New Year’s resolutions, hardly no one makes marketing resolutions.

I encourage marketing resolutions because you can meet all your personal goals, but unless you get out there and start letting people know who you are, where you are, and what you do, then you’ll still fall short. Marketing is the key to success in almost every human endeavor.

Online marketing is its own animal. Much of what companies do online to market their businesses can be traced back to a principle that was established by off line or traditional marketers years ago. But you should think about it anyway.

If you are a business owner and you are ready for 2013 to be a breakout year, start by making your New Year’s marketing resolutions. What do you want to accomplish? How many sales do you intend to make (or by why percentage do you expect to see your sales increase)?

Be sure to write it all down. A resolution doesn’t become a goal until you write it down and set a date for it. Let 2013 be the year you go beyond your own expectations.

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