Is it getting more difficult to market a business online? I can see how a business owner would think so. There is so much to think about. You have to build a website, then you have to promote your website. You have to come up with a search engine marketing strategy, perhaps a pay-per-click advertising strategy, and put together a social media marketing plan. You may need a video marketing plan, an e-mail marketing plan, and even a display advertising plan in some niches. There really is a lot to think about.
While there is a lot to think about when you embark upon an Internet marketing venture, it isn’t as difficult as it seems. There are some things that are actually easier online than off line. For instance, there is a lot that you can measure online that measuring off line is unheard of.
Still, it helps to have a plan.
A good Internet marketing plan starts with research. In your research you should include some time to study your competition. Learn what the movers in your niche are up to. Not that you’ll follow them, but it helps to know what others have done and are doing in your industry. You may find some things that you like that you want to emulate while tossing out other strategies that don’t fit in with your goals and mission.
When you start with research you will eliminate a lot of your options. Taking items off the table that don’t belong there is a good way to narrow your focus and research can help you do that. Build your online marketing plan on solid research and it gets easier. A lot easier in most cases.