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There’s an article on Tumblr about using the service effectively for SEO and social media.

And it’s not a bad idea, but Tumblr isn’t for everyone. It could be for you, but before you decide that it is, take careful note of the benefits Tumblr promises you. Are those benefits that you actually need or are they just fluff?

One of the nice things about Tumblr is that it is highly visual, which makes it a great platform for highly visual marketing campaigns.

You could argue that all marketing campaigns should be highly visual. Maybe. But not all need to be that visual. If yours does, then you might consider Tumblr. However, there’s one drawback to Tumblr that Tumblr fanboys aren’t going to share with you. If you put your content there and Tumblr goes belly up, you’ll lose your content. Period.

That’s not exactly a selling point. WordPress, on the other hand, is a software that you download and upload to your servers.

The key takeaway here is that you should think hard about where you put your content. Outposts like Tumblr, Facebook, and other social media sites aren’t necessarily a bad thing, but you should count the cost and be prepared for the day when they may get shut down. It’s happened before. Remember Geocities? Posterous? They are no more. At one time, they were thriving metropolises.

Build a marketing campaign that you can match with the platform. That way, if you lose the platform, it won’t matter to your overall marketing plans. You can still keep your A game.

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