One question that often arises when a company decides to build a new website is, Should we include an online media kit or an About Us page? It’s a good question and a distinction should be made between the two.
The About Us page is typically a page that describes your business in such a way that potential customers can analyze and determine the benefit of doing business with you. It’s written for potential customers.
By contrast, an online media kit is written for journalists, reporters, and media organizations. Its purpose is to give the media professional some background on you and your company and to serve as a source of information for their initial background questioning. If you are on the lookout for publicity, then any media professional will be interested in calling you and asking specific questions about you, your background, and your qualifications. The purpose is to establish you as an expert in your niche.
Your online media kit should answer those questions so that you don’t spend too much time on the phone with media professionals answering questions that they should already know the answers to.
So, should you have a media kit or an About Us page? For many businesses, it would better serve your web design needs to have both.