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Friday we talked about AuthorRank, which is the new model of ranking for search phrases in Google. There is actually a lot more to say and today I’m going to say it.

I think it’s inevitable that Google will consider author reputations when ranking web pages for specific key phrases. Gone are the days when search marketers wrote spammy keyword-based content and focused instead on reputation enhancing content that addressed the needs of a specific audience.

That’s not to say that keywords aren’t going to be important. What it does mean is that keywords for the sake of keywords are definitely NOT important.

How To Rank Web Pages Going Forward

Instead of writing keyword-based schlock and spending all your time and money building links to it, here are 5 things you should start doing right now, and keep doing, if you want to rank for content related to your business:

  1. Write great content that solves a real need among your community.
  2. Develop a social media presence on networks where your target audience hangs out, but don’t just publish keyword-based schlock. Instead, interact with your client base and build relationships.
  3. Connect your social profiles with your blog and website.
  4. Reach out to industry leaders within your niche, comment on their blogs leaving helpful, valuable blog posts that aren’t necessarily keyword-driven. Link back to your website without spamming.
  5. Work judiciously to establish one online identity using Google+, Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

The key to this online marketing approach is to produce valuable content that people want to read. Become a content king, then share your content widely on your social networks.

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