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What would it take to complete your online presence? Do you know?

First, let’s define “online presence.” What is it? Do you need a website to be online? If you don’t have a website and you engage in social media marketing, do you have an online presence?

Regarding the website question, you don’t need a website to be online. It’s preferable, of course, if you are doing any marketing for your company, but any presence you have online constitutes an online presence. That means if the only thing you do is listen, then you have an online presence.

But that’s not a complete presence.

So what does a complete online presence look like? Ostensibly, I’d say a complete online presence has several characteristics that include:

  1. >A website as a basic hub of your online activity
  2. Regular, valuable content
  3. Targeted search engine optimization
  4. An e-mail marketing strategy
  5. A social media marketing strategy
  6. Video and/or mobile content
  7. Online advertising strategy
  8. Analytics
  9. Competitive intelligence and research

These do not have to be in any particular order, but a complete online presence would include each of these elements. Your tactical marketing might consist of one or two of these pieces working in tandem toward a miniature goal. Your overall strategy, however, should include a plan for each one of these elements as you work toward a broader, more significant goal for your business.

Do you have a total marketing plan for your business? Are you working toward a complete online presence? If not, why not?

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