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If you plan on doing any online marketing in 2012, what are the important methods of marketing that you should focus on? What should you stay away from?

First and foremost, SEO is definitely not dead. You shouldn’t give up on that yet. But it has changed in the last five years.

For instance, if you are out prowling for links and looking for high PR do-follow links, then you are probably wasting your time. But if you are focusing on placing your unique articles on high profile, high traffic websites where they will be seen, then that is a much better way to go about link building in 2012.

Social media is another online marketing tactic that isn’t going away. However, don’t just sign up for a bunch of social media websites and forgetting about them. Stick the large sites with current traction and high traffic. For most businesses, that means Facebook, LinkedIn, and Google+. If there are niche-specific sites that you can focus on, join them too.

Whichever social media websites you decide to join, stay active.

Video marketing and mobile marketing are two other online content strategies that are gaining ground and look to be effective in 2012.

Online marketing hasn’t changed much in the last five to ten years, but it has changed. Make note of the changes and keep promoting your content far and wide.

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