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On August 1, we talked about how more people are spending more time online than watching TV. What we didn’t discuss was Facebook. As it turns out, more people prefer to spend time on Facebook during the day than they do watching soap operas.

This really isn’t surprising. The group that most likes to spend time on Facebook is the 18-24 age group. People over 55 prefer TV.

That makes sense. Soap operas became popular when today’s over 55 crowd were 18-24. They’ve steadily watched the same soaps for 30 years. Why would we expect them to change their viewing habits now?

By contrast, the 18-24 year old group is in the prime of their lives. They have smartphones and laptops. They are perfectly capable of creating their own drama. A quick perusal of their Facebook walls should reveal that much. When you can post your drama on the Internet so easily, why would you want to watch someone else’s on TV?

For marketers, this is telling. If you want to reach the younger crowd, Facebook is the way to go. If you are trying to reach seniors, use TV.

Another interesting tidbit: The only age group that prefers Facebook to TV during prime time is the 18-24 age group. It makes me wonder what we’ll be able to make of Facebook 30 years from now.

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