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Before you hire a company to handle your Internet marketing, whether you want them to do your SEO, you PPC, or social media marketing, ask these questions (and make sure you get responsible answers):

  • How do you budget Adwords to simultaneously maximize the number of clicks and minimize cost?
  • How do you know which keywords to optimize for natural search and which ones are best left to the “bubble chasers?”
  • Which search engines have the lowest incidence of click fraud?
  • How do you set up a tracking phone number? Why should you?
  • How do you track and handle leads when they come in to your firm?
  • Is it better to have a lot of ad copy on a landing page or a lot of bullet points?
  • How do you write your ad copy so people will fill out your contact form or call you?
  • Where should the phone number be on a page? Which pages should have them?
  • How do you fix a “page highjack?”
  • Is there a penalty for putting too many keywords in your meta-tags?
  • What are the benefits of a “content management system?” What are the drawbacks?
  • How do you know when to use a broad match, phrase match or exact match in a Google Adwords campaign?

Internet marketing is not rocket science, but I wouldn’t say that anyone can do it either. The truth is, a professional company will look out for your bests interests. They’ll develop a useful strategy for marketing your company to your intended clientele. And it will make sense that they do the things that they do.

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